Browsing Marketing e comunicazione by Subject "CEO reputation"

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Il ruolo del Chief Executive Officer (CEO) ai fini della corporate communication e della reputazione aziendale. Una web survey nel contesto italiano

Conte, Francesca (Universita degli studi di Salerno, 2014-11-07)

The research aims to analyze the role of Chief Executive Officer (CEO) in corporate communication and his degree of involvement in corporate reputation management through the opinions and activities of CEOs in italian ...